AmericaEstatePlan.com
PRIVACY POLICY — AMERICAESTATEPLAN.COM — OPERATED BY AMERICA ESTATE PLAN INC — EFFECTIVE DATE: JUNE 23, 2026 — VERSION 1.0 — THIS PRIVACY POLICY CONSTITUTES A BINDING LEGAL AGREEMENT BETWEEN YOU AND AMERICA ESTATE PLAN INC GOVERNING THE COLLECTION, USE, STORAGE, DISCLOSURE, AND TRANSFER OF YOUR PERSONAL INFORMATION IN CONNECTION WITH YOUR USE OF THE AMERICAESTATEPLAN.COM PLATFORM. BY ACCESSING OR USING THE PLATFORM IN ANY MANNER, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THIS PRIVACY POLICY IN ITS ENTIRETY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU MUST IMMEDIATELY CEASE ALL USE OF THE PLATFORM.
ARTICLE I — IDENTITY OF THE DATA CONTROLLER AND SCOPE OF THIS POLICY. 1.01 Identity of operator. The Platform located at AmericaEstatePlan.com is owned and operated by America Estate Plan Inc ("the Company," "we," "us," or "our"). The Company is the data controller with respect to Personal Information collected through the Platform within the meaning of applicable Canadian and United States privacy law. 1.02 Scope of this Policy. This Privacy Policy applies to all Personal Information collected by the Company through the Platform, including but not limited to information collected during the estate planning tool completion process, information collected automatically through cookies and similar tracking technologies, information provided in connection with support requests or other communications, and information provided in connection with the Consumer's exercise of any right described in this Policy. This Privacy Policy does not apply to information collected by Attorney Partners or other third parties following receipt of a lead referral from the Company; such collection is governed by those parties' own privacy policies. 1.03 Definitions. For purposes of this Privacy Policy, the following terms have the meanings ascribed to them: "Personal Information" means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or household; "Platform" means the AmericaEstatePlan.com website and all pages, tools, features, and services accessible thereon; "Consumer," "you," or "your" means any natural person who accesses, browses, uses, or submits information through the Platform; "Estate Planning Documents" means the Last Will and Testament, Revocable Living Trust Agreement, and any other documents generated by the Platform based on information provided by the Consumer; "Attorney Partners" means licensed estate planning attorneys who have entered into a written Partner Agreement with the Company; "Internal Agents" means licensed insurance agents and financial professionals employed by or contracted with the Company; "Processing" means any operation or set of operations performed on Personal Information, whether or not by automated means, including collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure, dissemination, combination, restriction, erasure, or destruction.
ARTICLE II — CATEGORIES OF PERSONAL INFORMATION COLLECTED. 2.01 Information provided directly by the Consumer. In connection with the Consumer's completion of the estate planning tool, the Company collects the following categories of Personal Information: (a) Identity and contact information, including full legal name, date of birth, email address, telephone number, gender, residential address, city, state of residence, and ZIP code; (b) Family and relationship information, including marital status, name of spouse or domestic partner, names of children and dependents, and names, relationships, and contact information of guardians, executors, trustees, and agents designated by the Consumer; (c) Estate planning decisions and preferences, including beneficiary designations, specific gift and bequest instructions, residue distribution preferences, Power of Attorney designations (financial and healthcare), healthcare directive preferences including preferences regarding life-sustaining treatment, mechanical ventilation, artificial nutrition and hydration, and organ and tissue donation, funeral and burial preferences, and special instructions regarding pets, digital assets, and other matters addressed through the Platform; (d) Trust-specific information collected only in connection with the Trust Kit, including asset schedules listing descriptions and approximate values of real estate, bank accounts, investment accounts, retirement accounts, life insurance policies, and business interests, real estate legal descriptions and county recording information, and professional advisor contact information; (e) Consent and compliance records, including the specific declarations individually confirmed by the Consumer, the date and time of such confirmation, the consent language presented at submission, the kit reference number, kit type, and all opt-in and opt-out records. 2.02 Information collected automatically. When the Consumer visits the Platform, the Company may automatically collect: IP address and approximate geographic location; browser type and version; operating system; device type and identifiers; pages viewed and time spent; date and time of access; referring URL; and similar technical metadata through cookies and tracking technologies. 2.03 Information not collected. The Company does not collect Social Security numbers, government-issued identification numbers, payment card numbers, bank account credentials, passwords for third-party accounts, complete medical records protected under HIPAA, or biometric identifiers. 2.04 Sensitive personal information. Certain information collected through the healthcare directives section of the Platform, including preferences regarding life-sustaining treatment and organ donation, may constitute "sensitive personal information" under certain state privacy laws. The Company collects this information solely for the purpose of incorporating it into the Consumer's Estate Planning Documents and does not use it for any other purpose, including advertising, marketing, or profiling.
ARTICLE III — PURPOSES AND LEGAL BASIS FOR PROCESSING. 3.01 Purposes of processing. The Company processes Consumer Personal Information for the following purposes: (i) generation and delivery of Estate Planning Documents to the Consumer; (ii) sharing of Consumer contact information with Attorney Partners pursuant to the lead referral arrangement described in Article V of this Policy and in the Company's Lead Sharing & Consent Policy; (iii) enabling Internal Agents to contact Consumers regarding estate-planning-related financial products and services; (iv) sending follow-up email communications to Consumers regarding their estate plans, signing requirements, state-specific execution rules, and available legal resources; (v) operating, maintaining, securing, and improving the Platform; (vi) detecting and preventing fraud, abuse, and unauthorized access to the Platform; (vii) maintaining compliance, audit, and dispute resolution records as required by applicable law; and (viii) complying with applicable legal obligations, including responding to valid legal process. 3.02 Legal basis for processing under Canadian law. Under PIPEDA and BC PIPA, the Company's processing of Consumer Personal Information is based on the Consumer's express, informed consent, obtained through the Consumer's affirmative confirmation of the declarations presented prior to beginning the estate planning tool, and through the Consumer's active submission of the completed estate planning kit. The Company also relies on legitimate business purposes as a secondary legal basis for processing that is reasonably necessary for the operation of the Platform. 3.03 Legal basis for processing under US law. Under applicable US state privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act, the Company's processing is based on the Consumer's consent and on the Company's legitimate business interests in operating the Platform and providing the Services described herein. 3.04 Consequence of not providing information. The provision of certain Personal Information is necessary for the Company to generate Estate Planning Documents. If a Consumer declines to provide required information, the Company may be unable to generate or deliver Estate Planning Documents. The provision of Personal Information for lead sharing purposes is optional; Consumers may opt out of lead sharing at any time without affecting their right to receive Estate Planning Documents.
ARTICLE IV — DISCLOSURE OF PERSONAL INFORMATION — CATEGORIES OF RECIPIENTS. 4.01 Attorney Partners. The Company shares Consumer contact information with licensed estate planning Attorney Partners pursuant to the lead referral arrangement described in the Company's Lead Sharing & Consent Policy. The specific information shared with Attorney Partners, the identity of current Attorney Partners, and the contractual obligations imposed on Attorney Partners are set forth in detail in the Lead Sharing & Consent Policy, which is incorporated into this Privacy Policy by reference. 4.02 Internal Agents. The Company's Internal Agents — licensed insurance and financial professionals employed by or contracted with the Company — may have access to Consumer contact information and kit completion data for the purpose of contacting Consumers about estate-planning-related financial products and services. 4.03 Service providers and subprocessors. The Company engages third-party service providers to assist in operating the Platform and delivering services to Consumers, including email delivery providers, cloud hosting and infrastructure providers, analytics providers, and security service providers. These service providers may process Consumer Personal Information on the Company's behalf and are contractually bound to use such information only for the specified purposes. 4.04 Legal disclosures. The Company may disclose Consumer Personal Information to government authorities, law enforcement agencies, courts, or other third parties when required to do so by applicable law, court order, regulatory requirement, or other legal process. The Company will, where practicable and permitted by law, notify affected Consumers of such disclosures. 4.05 Business transfers. In the event of a merger, acquisition, reorganization, sale of assets, or similar transaction involving the Company, Consumer Personal Information may be transferred to the successor entity as part of the transaction, provided that such successor entity agrees to be bound by the terms of this Privacy Policy or a policy offering equivalent protections. 4.06 What the Company does not do. The Company does not sell Consumer Personal Information to data brokers or consumer data aggregators; does not share Consumer Personal Information with insurance companies, mortgage lenders, or financial product sellers for their independent marketing purposes except through Internal Agents acting on the Company's behalf; does not share Consumer Personal Information with advertising networks or social media platforms for targeted advertising; and does not share the substantive contents of Consumer Estate Planning Documents with Attorney Partners as part of the lead referral process.
ARTICLE V — COOKIES AND TRACKING TECHNOLOGIES. 5.01 Types of cookies used. The Platform may use the following categories of cookies and similar tracking technologies: (a) Strictly necessary cookies, which are essential to the functioning of the Platform and cannot be disabled; (b) Performance and analytics cookies, which collect information about how Consumers use the Platform, including pages visited, time spent, and errors encountered; (c) Functional cookies, which enable enhanced functionality and personalization. 5.02 Consumer choices. Most web browsers allow Consumers to control cookies through browser settings. Consumers may set their browser to refuse cookies or to alert them when cookies are being sent. Disabling certain cookies may affect the functionality of the Platform. 5.03 No behavioral advertising. The Company does not use cookies or tracking technologies for the purpose of serving targeted behavioral advertising to Consumers based on their browsing activity on the Platform or on third-party websites.
ARTICLE VI — CONSUMER RIGHTS AND CHOICES. 6.01 Right to opt out of lead sharing. Consumers have the absolute right to opt out of lead sharing at any time. To exercise this right, Consumers should send an email to support@americaestateplan.com with the subject line "OPT OUT" followed by their full name and email address. The Company will process opt-out requests within twenty-four (24) hours. Full details of the opt-out process are set forth in the Lead Sharing & Consent Policy. 6.02 Right to opt out of email marketing. Every marketing email sent by the Company includes a functioning unsubscribe mechanism. Consumers may also opt out of email marketing by contacting the Company at support@americaestateplan.com. 6.03 Right to access. Consumers have the right to request access to the Personal Information the Company holds about them. The Company will respond to access requests within thirty (30) days. 6.04 Right to correct. Consumers have the right to request correction of inaccurate or incomplete Personal Information. The Company will respond to correction requests within thirty (30) days. 6.05 Right to deletion. Consumers have the right to request deletion of their Personal Information, subject to applicable legal retention obligations. The Company will respond to deletion requests within forty-five (45) days. 6.06 California rights (CCPA/CPRA). California residents have additional rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act, including: the right to know; the right to delete; the right to correct; the right to opt out of sale or sharing; the right to limit use of sensitive personal information; and the right to non-discrimination. To exercise any CCPA/CPRA right, contact support@americaestateplan.com with subject "CALIFORNIA PRIVACY REQUEST." 6.07 Other state rights. The Company honors applicable consumer privacy rights under the laws of all states with comprehensive privacy legislation, including Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas, Oregon, Montana, Delaware, Iowa, Indiana, Tennessee, and any other applicable jurisdiction. 6.08 Exercising rights. To exercise any right described in this Article, Consumers should contact the Company at support@americaestateplan.com with a clear description of the right being exercised. The Company may require verification of the Consumer's identity before processing certain requests. The Company will not discriminate against Consumers for exercising any privacy right.
ARTICLE VII — DATA SECURITY, RETENTION, AND BREACH NOTIFICATION. 7.01 Security measures. The Company implements and maintains reasonable and appropriate administrative, technical, and physical safeguards to protect Consumer Personal Information against unauthorized access, acquisition, use, modification, disclosure, and destruction. These safeguards include encryption of data in transit using Transport Layer Security (TLS); access controls limiting access to Consumer data to authorized personnel; contractual data security obligations imposed on service providers; and regular review of security practices and procedures. No method of electronic transmission or storage is completely secure, and the Company cannot guarantee absolute security against all threats. 7.02 Retention periods. The Company retains Consumer Personal Information for the following periods: contact information and kit completion records, five (5) years from the date of kit completion; consent and compliance records, seven (7) years from the date of the relevant event; Estate Planning Document contents, two (2) years from the date of kit completion; automatically collected technical data, twelve (12) months from collection. Retention periods may be extended as required by applicable law, court order, or regulatory requirement. 7.03 Secure disposal. Upon expiration of applicable retention periods, Personal Information will be securely deleted or anonymized using industry-standard methods appropriate to the sensitivity of the information and the medium on which it is stored. 7.04 Data breach notification. In the event of a security incident involving unauthorized access to or acquisition of Consumer Personal Information that meets the applicable threshold for mandatory notification under applicable law, the Company will notify affected Consumers and applicable regulatory authorities within the timeframes required by applicable law. Consumer notification will be provided by email to the address associated with the affected Consumer's account or, where email notification is not practicable, by other means permitted by applicable law.
ARTICLE VIII — INTERNATIONAL DATA TRANSFERS. 8.01 Cross-border transfers. Consumer Personal Information collected through the Platform may be transferred to, stored in, and processed in countries other than the Consumer's country of residence, including Canada and the United States. These countries may have data protection laws that differ from those of the Consumer's country of residence. The Company implements appropriate safeguards for such transfers consistent with applicable data protection law. 8.02 Canadian law compliance. The Company's collection, use, and disclosure of Consumer Personal Information is governed by Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and the British Columbia Personal Information Protection Act (PIPA). The Company has designated a Privacy Officer responsible for ensuring compliance with applicable Canadian privacy law and for responding to Consumer privacy inquiries and complaints.
ARTICLE IX — THIRD-PARTY LINKS AND SERVICES. 9.01 Third-party links. The Platform may contain links to third-party websites or services. These links are provided for convenience only. The Company has no control over and accepts no responsibility for the content, privacy policies, or practices of any third-party website. Consumers' use of third-party websites is at their own risk and subject to those websites' own terms and privacy policies. 9.02 Attorney Partner independence. Attorney Partners who receive Consumer lead information are independent data controllers with respect to that information. The Company's obligations under this Privacy Policy relate to its own data processing activities. Attorney Partners are independently responsible for their compliance with applicable privacy laws in connection with their use of Consumer information and their contact with Consumers.
ARTICLE X — CHILDREN'S PRIVACY. 10.01 Age restriction. The Platform is intended exclusively for use by adults of the age of majority in their state of residence, generally eighteen (18) years of age or older. The Company does not knowingly collect Personal Information from children under the age of thirteen (13). The estate planning tool requires each Consumer to affirmatively confirm that they are of the age of majority before proceeding. If the Company becomes aware that Personal Information has been collected from a child under the age of thirteen, the Company will promptly delete such information from its systems. If you believe that a child under the age of thirteen has provided Personal Information through the Platform, please notify the Company immediately at support@americaestateplan.com.
ARTICLE XI — POLICY UPDATES AND VERSIONING. 11.01 Right to update. The Company reserves the right to update, modify, amend, or restate this Privacy Policy at any time in its sole discretion, without prior notice to Consumers, except as may be required by applicable law. 11.02 Notification of material changes. Material changes to this Privacy Policy will be communicated by updating the effective date and version number at the top of this Policy and posting the updated version on the Platform. The Company may also provide notice of material changes by email to Consumers who have completed an estate planning kit within the preceding twelve (12) months. 11.03 Acceptance of updated policy. The Consumer's continued use of the Platform following the posting of any amended Privacy Policy constitutes the Consumer's acceptance of such amendments. If the Consumer does not agree to any amendment, the Consumer must cease all use of the Platform.
ARTICLE XII — CONTACT INFORMATION AND PRIVACY COMPLAINTS. 12.01 Privacy Officer. The Company has designated a Privacy Officer responsible for overseeing compliance with this Privacy Policy and with applicable privacy law. Consumers who have questions about this Privacy Policy, wish to exercise any right described herein, wish to file a privacy complaint, or wish to obtain further information about the Company's privacy practices may contact the Privacy Officer at the following address: support@americaestateplan.com. Correspondence should include the Consumer's full name, the email address used to complete the estate planning kit, and a clear description of the inquiry, right being exercised, or complaint being made. The Company endeavors to respond to all privacy inquiries within thirty (30) calendar days of receipt. 12.02 Regulatory complaints. Nothing in this Privacy Policy limits any Consumer's right to file a complaint with any applicable privacy regulatory authority. In the United States, Consumers may file privacy-related complaints with their applicable state Attorney General or with the Federal Trade Commission. The Company encourages Consumers to contact the Company directly in the first instance so that any issue may be investigated and, where appropriate, remedied before regulatory involvement becomes necessary.
This platform is operated by America Estate Plan Inc. Not a law firm. Not legal advice. For privacy requests contact support@americaestateplan.com.